Education
2:1 in BA Graphic Design & Communication

2011 - 2014 Middlesex University, London

Career
2014 - 2015

ZERO

Product Designer
HIGHLIGHTS

Successfully aided the business in all design requests across various digital and printed outputs, resulting in a more cohesive and impactful brand image.

The CEO was seeking a professional design agency to design a stage for a conference and the quote came too high and I volunteered to design everything from wrapping a 20ft shipping container to the stage design, saving the company thousands.

To further enhance the company's reach, I digitised their entire product catalog from print to online, streamlining the purchasing process for customers and increasing overall sales.

2015 - 2019

Met Office

Senior Product Designer
HIGHLIGHTS

Working on a product that receives over 68 million unique visits per year across web and app.

Developed accessible government interfaces, ensuring compliance with inclusive design standards to serve as the national weather service.

Transformed intricate meteorological data into intuitive visualisations, enhancing public understanding and engagement with weather forecasts.

Demonstrating exceptional proficiency and acumen, achieving promotion to the position of Senior Designer within the first year of employment.

Leading the UK's severe weather warning system, designing crucial interfaces to deliver timely alerts and potentially life-saving information to the public.

Collaborating effectively with designers, project managers, and developers in an agile environment, fostering efficient workflows and ensuring the timely delivery of quality work.

Establishing and managing a shared design system for the website and weather app, optimising design efficiency and consistency across the platform.

Providing valuable design support for number 1 weather app in iOS enhancing its usability and user satisfaction.

Awards of Excellence - London, 2015

2018 - Present

Freelance

Motion Design
HIGHLIGHTS

Working directly with an agency with a notable list of clients. I have had the privilege of partnering with several notable industry giants, including Google, Facebook, and Amazon, among others.

In addition to my design responsibilities, I have also demonstrated my ability to lead and inspire colleagues through the facilitation of animation workshops for interns and team members alike.

Personally invited to Facebook HQ in London to represent the agency to run animation workshops to external clients. I was handpicked out of thousands of other creatives.

Completed over 100 briefs for different brands.

2019 - 2020

Nexus Mods

Lead Product Designer
HIGHLIGHTS

Leading the redesign of the web, app to community of 39 million users, serving over 7 billion downloads.

Designed a new membership area which significantly increased business profits.

Introduced and built Nexus Mod's first design system that ensured consistency and coherence across interfaces as well as unifying the web and native windows app experience.

Led many user research sessions and focus groups to understand the needs and challenges users currently faced with the product which led to crafting new features and an all new user-friendly interface.

Set up Discord channels, a widely used communication app that most users were already familiar with, to better understand their needs and share early prototypes.

2020 - 2023

BlueLabs Software

Lead Product Designer
HIGHLIGHTS

Developed a comprehensive sports betting platform from scratch, enabling the business to expand its offerings and increase revenue.

Implemented a scalable design system across multiple brands, streamlining the design process and saving time and resources.

Thrived in a fast-paced start-up environment with tight deadlines, delivering quality work on multiple ongoing projects.

Provided valuable mentorship and training to a Creative Designer, improving their UI/UX skills which led to them navigating their career to become a product designer.

Facilitated a smooth development handover by creating high-fidelity prototypes, reducing development time and ensuring a seamless transition.

Enhanced the product's visual appeal by designing bespoke animated SVGs, improving user engagement and satisfaction.

BlueLabs team onsite - Vienna, 2022

2023 - Present

Carb Manager

Principal Product Designer
HIGHLIGHTS

Delivered many features and UX enhancements to a successful iOS app with millions of users.

Led the research and design of a new subscription model, boosting overall subscriptions by 11.7%.

Developed intuitive AI features such as the AI recipe finder which weekly active users as well as the  Nutritional Label Scanner, solving a key pain point by speeding up food logging.

Led user interviews, uncovering key insights to meet user needs.

Mentor and manage a Product Designer while driving multiple cross-team initiatives across 3 separate teams and two products.

Built an entirely new product and design system from the ground up within months.

Promoted to Principal Product Designer within a year.

Today
I’m looking for a new challenge where I can leverage my design skills to create more inclusive and accessible products that make a real-life impact on users.

Please check the links below for more work