Leading the design for a multi-branded sports betting platform.
THE PROJECT
Building a Next-Generation Sports Betting Platform
GOAL
Develop a next-generation sports betting platform focusing on performance, reliability, modularity, and automation, while onboarding multiple brands seamlessly.
TECHNICAL CHALLENGES
Balancing the diverse requirements of different brands posed a challenge in maintaining a user-friendly design. Close collaboration with developers was essential to align design with technical specifications effectively. Additionally, creating a scalable design system that accommodated various brand identities without compromising usability required careful planning.
OUTCOME
The project successfully grew the platform to serve three different front-end brands and achieved profitability within its first year. This accomplishment solidified the platform's market position and streamlined future brand integrations.
Process
Ensuring the smoothest possible handover to engineers with clearly documented designs systems built with consistent design patterns
Work
Designed, documented and shipped a multi-branded design system that can scale with multiple themes.