Transforming complex health data into actionable insights to help users adopt a healthier lifestyle
This case study explores diverse behaviours, goals, and challenges of individuals on personal health journeys. Recognising unique paths, I investigated the diverse needs and accessibility requirements to create an inclusive diet tracking experience supporting each user's health goals.
Outcome
18.18%
Reduced time to complete core action (log food)
11.7%
Increased revenue from new subscription model
9.24%
increase in premium purchases in 2024 compared to 2023
18.18%
Reduced time to complete core action (log food)
18.18%
Reduced time to complete core action (log food)
18.18%
Reduced time to complete core action (log food)
Crafted, tested and released many successful A/B tests which have been released to app
Crafted, tested and released many successful A/B tests which have been released to app
Crafted, tested and released many successful A/B tests which have been released to app
Crafted, tested and released many successful A/B tests which have been released to app
By leveraging surveys, user interviews, and analytics, I improved our core feature and reduced the time to complete actions, addressing one of the biggest pain points for users.