THE PROJECT
Inspiring users to explore new snacks and share their reviews, providing valuable insights to brands.
TIMELINE
6 Months
The Process
Leading the vision to build a new product from zero to one, leveraging Carb Manager’s audience of millions to meet their needs by offering healthier snack options that keep them motivated on their diet journey.
01
Research & Discovery
Conducted interviews with multiple brands and Carb Manager users to uncover needs and identify opportunities.
Led brainstorming sessions and design sprint workshops to clarify business focus and objectives.
Crafted problem statements and user personas based on insights gathered from customer and brand discussions.
02
Ideation & Conceptualisation
Drove collaboration and shared low-fidelity mock-ups to validate the solution.
Mapped out core user journeys with low fidelity designs to quickly validate our solutions with stakeholders.
Developed the logo and style guide, establishing the visual identity for the project.
03
Design & Prototype
Created a full proof of concept for the app, showcasing the entire user journey from onboarding to ordering and reviewing samples.
Developed a design system to centralise components for seamless developer collaboration.
Presented and communicated design progress bi-weekly to the CEO and core team, including the Director of Revenue, Partnership Manager, Project Manager, and senior engineers.
04
Test & Refine
Successfully onboarded 20 brands and 200 users to test the product.
Conducted usability testing and gathered feedback to iterate into designs.
Achieved 100% retention of brands, all signing contracts for the October launch.
Next phase
Launching version 1.0
Taste Network will be launching to Carb Managers million-strong audience in October as a paid service to brands and Carb Managers premium users.
Building a design system to evoke a nostalgic sense of enjoying delicious food.
E-Commerce Store
Building an entire store from the ground up to delight users on the healthy journeys and to stay motivated.
Success metrics
Bespoke Dashboards
After interviewing numerous brands, a clear trend emerged: the struggle to make sense of their data. In response, we built a custom dashboard from the ground up, designed specifically to address the challenges brands faced with their current tools.
Bespoke Dashboards. Designed with the brands needs in mind.
The Decision Engine. Summarise data with AI benchmarks & insights.
Order Management. Complete product control in one app.
Shopify Integration. Import existing products with Shopify API.
Demographics. Allow brands to better understand their audience.
Advance filters. Zoom in the data with bespoke filtering.
Success metrics
An AI-powered decision engine that analyses data, provides actionable insights, helping brands make informed decisions. It also benchmarks performance against similar product categories, offering clear success indicators.
Why choose this projecT?
I believe it clearly demonstrates my ability to work autonomously while also collaborating effectively with cross-functional teams. It showcases my leadership in driving the entire design process from concept to launch, handling everything from logo creation to the e-commerce site and brand dashboard.
This project highlights my skills in making strategic decisions, working independently, and presenting designs, prototypes, and user research to stakeholders on a regular basis, all while aligning with user needs and business objectives. For the October launch, 100% brand retention for service payments was achieved due to the product's user-focused design.
This project highlights my skills in making strategic decisions, working independently, and presenting designs, prototypes, and user research to stakeholders on a regular basis, all while aligning with user needs and business objectives. For the October launch, 100% brand retention for service payments was achieved due to the product's user-focused design.
